A/B Testing for QR Codes

A/B testing (or split testing) allows you to compare different landing pages to see which one performs better. QrCodeGenius makes this easy by allowing you to add multiple destination variants to a single QR code.

How it Works

1. Enable A/B Testing: In the Advanced Options of the QR Generator, toggle A/B Testing on.
2. Add Variants: Add two or more URLs you want to test.
3. Assign Weights: Give each variant a "weight" (a number). The traffic will be split proportionally.
   • Example: Variant A (Weight: 1) and Variant B (Weight: 1) = 50% traffic to each.
   • Example: Variant A (Weight: 75) and Variant B (Weight: 25) = 75% traffic to A, 25% to B.

Tracking Results

Our analytics engine automatically tracks which variant each user was served. You can view the performance of each variant in the Analytics tab of your dashboard, including:

• Total Scans per variant.
• Unique Visitors per variant.
• Conversion trends over time.

When to use A/B Testing

• Landing Page Optimization: Test two different designs of your promo page.
• Offer Testing: Test a "10% Off" discount vs. "Free Shipping" to see which resonates more.
• Language Targeting: Direct users to different language versions of your site to see which engages better.