The Salon & Day Spa industry is always at the fore-front of fashion and trends. They are cutting edge… literally! Now Salons have a new and very powerful tool at their disposal!
SHOW ~ Let’s face it, we live in a visual society.
Nobody wants to take the time to navigate through a traditional website on their smart phone or actually read a blog.
By using a QR code linking directly to a portfolio designed for smart phones you can show off your before/after photos, up-do’s, extension work, etc. This is an easy way to link your future customers directly to what they want to know; Is your salon or day spa any good? Can they entrust you with their gorgeous locks? You’re building credibility within your community.
TELL ~ Speaking of credibility; One of the easiest ways to block out your competition and gain some street cred is by linking consumers directly to reviews of your salon or day spa. Now, this can work against you if you’re getting negative reviews or your customers are simply not writing reviews. Keep in mind as well that Google now takes into account the reviews on your Google map listing in regards to your SEO ranking.
My advice, use a QR code that your customers can scan after they have used your services that will link them directly to a review page. The more positive feedback you receive the higher your search engine results will be, thus granting you more clout in your community and more customers.
TRACK ~ A great use of QR codes is using them to build your list. Your list is what will drive your business. Use a QR code as a how-to video or link them to a coupon. When they scan the code, before they can see the video or get the coupon they must enter their name and email address. This is a powerful way to build your list by providing viewers with something simple and easy.
TO BUILD YOUR OWN SMART PHONE ENABLED QR CODE SMART SITE VISIT: www.SalonScan.com
What are some of the ways you would use QR Codes in Salons and Day Spas?
I own a salon and I am totally going to start using QR Codes! Thank you QR Code Genius!!