QR Code Genius is proudly re-posting this great article from our good friends at Non Profit Orgs!
QR Codes are two-dimensional bar code images that when scanned by a camera on a smartphone open a link to a website, send a SMS, or dial a phone number. You can easily create QR Codes for free at sites like qrcodegenius.com. To scan a QR Code, smartphone owners download a QR Code Reader [we recommend Scan Life] and then take a picture of the QR Code. The person scanning is then sent either to a Smart Site to view the link inside the QR Code, sent a text message, or prompted to dial a phone number. QR Codes are ideal for location-based communications and fundraising campaigns. Try it! Scan the QR Code featured in this blog post to see how it works. We do not recommend sending your visitor to a regular website. Have a customized Smart Site (smartphone enabled website) created to help you accomplish your goal. There are a number of great sites out there to help (like www.BuildYourOwnSmartSite.com)
Think about it. Linking to a desktop site in a QR Code that is meant to be read on smartphone is not practical. It’s very difficult to read a 12″ wide website on a 2.5″ wide screen. To best utilize QR Codes you will need to link to Web pages designed for mobile browsing, especially “Donate Now” and “Text-to-Give Now” pages and petition pages optimized for mobile use. It’s also smart to link to your social networking communities, but to the mobile versions i.e., m.facebook.com/nonprofitorgs, m.twitter.com/nonprofitorgs,m.youtube.com/nonprofitorgs, m.flickr.com/photos/nonprofitorgs, etc.
There are infinite possibilities of what your nonprofit can link to in QR Codes – just make sure the pages can easily be read on mobile devices. My guess is that over the next year we’re going to see a rise in nonprofit services tailored to create mobile-friendly Web page and QR Codes. That said, QR Codes that prompt scanners to call phone numbers could be put to very interesting use at political events protests ushering in a new wave of QR Code activism.
The early adopters in the nonprofit sector are a creative bunch. With a mobile website (create one for only $8 a month) and a QR Code generator and reader, there are thousands of possible QR Code campaigns. To help jumpstart your creativity, here are 22 ideas to ponder:
IF you want an awesome customized Smart Phone enabled site visit www.BuildYourOwnSmartSite.com
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